Writing for the web - how to attract and retain users

Writing for the Web - How to attract and retain users

Aim of the Workshop:
Get guidelines from Industry Expert on
Writing to increase sales and conversions on your website.
How can you write to engage user and compel him to take an action.
How can you interact to emotionally connect with your users.

Highlights of the Workshop:
Participants will receive a certificate from TechVed Design
The last one hour of the workshop is dedicated for discussion on participants’ online products. Plan to bring your web content to the workshop and you will have an opportunity to compare it to Workshop samples, get expert feedback and revise it with workshop participant’s inputs.

Who should attend this workshop:
Content writers who are beginning to dabble in the art of online writing
Advanced web writers looking to polish their skills
Technical Writers
Instructional designers
Product Managers
Usability professionals
Anyone who has online presence

Venue for this workshop: Golden Chariot , Roof top , V Mall business center, Off W.E. Highway, Thakur Complex , Kandivali (East) , Mumbai – 400 101

Date : 6th March 2010 ( Saturday)
Time : 3 PM to 6PM followed by one hour of discussion on participants’ online products.
Workshop Fee – Rs. 1000 per participant
About the Workshop instructor:
Neha Modgil – Neha is an expert on User Centered Design and Web Usability. She has taken various workshops for Web Usability and Trends in Web Design for Technology and Product teams of leading portals in India and overseas, Technical & Management teams of Internet startups and The Indus Entrepreneurs (TiE) member companies. She has been a speaker at various national and international conferences including CHI – Canada, UPA – China and CUE – Pune. Neha has also taught Interaction Design courses at MIT, Pune.
Neha is also the Co-founder of a leading Usability Consulting & Research firm – Techved Design. The firm has offered Usability consultancy to clients like GE, Paypal, shaadi.com, naukri.com, Dell etc. She has experience in strategizing and conceptualizing designs for various domains like E-commerce, Social Networking sites, Intranets, Banking and Finance applications etc. She has also helped internet businesses look at their web logs and usage data to interpret user behaviour.

For any further queries,
You can speak with Sampada at : +91. 22. 40163004 / +91. 9819790931
You can also drop in a mail at: workshops@techved.com

Note : TVD reserves the right to cancel the workshop. Registrants will be promptly notified and will receive a full refund. TVD is not responsible for travel expenses or any costs that may be incurred as a result of cancellations.